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VigLink | Automated monetization technology for publishers ...

www.viglink.com/

The advantage to publishers is obvious, while founder and CEO Oliver Roup said it also gives merchants 'the ability to pay more to get more traffic. ... "Calling the link 'the original native ad,' Oliver Roup, Founder and CEO of VigLink views his ...

Blog - Yahoo Advertising

https://advertising.yahoo.com/Blog/index.htm?.tsrc=xl

Self Serve Insertion Order Management Gives You More Time for What Matters ... Yahoo partners with IAB and premium publishers to create OpenDirect 1.0 ... Product Ads now served on 100% of eligible Yahoo Bing Network search traffic.

Viewability Benchmarks Show Many Ads Are Not In-View ...

www.comscore.com › Insights › Blog

Jun 28, 2013 - Premium Publishers Boast Higher Average In-View Rates than Ad Networks/Exchanges Not surprisingly, in-view rates can vary greatly ...

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